by Lisa Reid on December 19, 2010
So today I came across an article that I thought I’d share with you, as it’s continuing great news for those of you who are either starting an online business or are already doing internet marketing, particularly if you have a product or service that can be purchased as a Christmas gift.
“Right now, U.S. shoppers have already spent .95 billion shopping online during the first 40 days of the November/December holiday season, according to data from comScore. That figure represents a 12% increase from the amount spent during the same time period in 2009.
In a poll conducted at the end of November, around 60% of Mashable readers said they’d be doing all or most of their holiday shopping online rather than in brick-and-mortar stores.” By Jolie O’Dell. http://mashable.com/2010/12/12/online-shopping-spend-2010
They are suggesting that the reason people are spending more online or that the online spending figures have increased is because people are actually spending less offline in traditional brick and mortar businesses. For online marketers, that just continues to re-assure that the internet is the way people are going for their purchases for better shopping power and also for convenience.
If you currently have a brick and mortar business and don’t have an online presence or store, now is the time you should consider adding it to your business brand and portfolio before you get left behind. You need to get yourself an online presence and increase your market share before you lose too much of your market to more savvy business owners. The internet is here to stay and you need to grow with the market demand.
However, if you’ve already got an online store now’s a great time to promote your wares and get your message out to the market.
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by Lisa Reid on December 16, 2010
Today I wanted to share some information with you that I’ve found extremely exciting for all internet marketers or anyone wanting to sell products online. You see according to survey studies done (see below) internet usage and purchases over the internet are only increasing as time goes by. So what the good news is for any of you who are doubtful of where the internet is going and wondering if people are still purchasing on line – please read the information below courtesy of Mashable.
Americans are now spending as many hours online as they do in front of their TV screens, according to a survey released by Forrester on Monday.
The average American now spends roughly 13 hours per week using the Internet and watching TV offline, Forrester finds, based on its survey of more than 30,000 customers. The Internet has long captivated the attention of younger Americans to a greater extent than TV and is now proving more popular to Gen X (ages 31 to 44) for the first time ever. Younger Baby Boomers (ages 45 to 54) are spending the same amount of time per week using both media.
While the amount of time Americans spend watching TV has remained roughly the same in the past five years, Internet use has increased by 121% in the same time frame.
Regular Mashable readers will not be surprised to learn that Internet-connected mobile devices have aided this growth in Internet use. One-fourth of online mobile owners now log into the mobile Internet, largely through mobile websites, rather than apps.
So what are Americans doing online? Shopping, mostly. In a similar survey issued in 2007, a little more than one-third of online respondents said they were shopping online; now, 60% claim to do so. A little more than one-third also access social networking sites regularly, often through their mobile devices; two-thirds of Generation Yers report that they update a social networking profile at least once per month.
Blogging, listening to streaming audio and IMing prove far less popular, engaging one-third or less of the U.S. online population respectively.
In addition, Forrester expects that 2 million new households will be connected to the Internet by the end of the year compared to the end of 2009, and that 82% of households will have Internet by 2015. Broadband will have reached 5.5 million new households by the end of this year, meaning that more than 90% of connected households will have access to high speed Internet by the end of 2010.
Image courtesy of Flickr, San Jose Library
